Today at Smith, looking at the Waste For Life book we gathered that the mission of WFL is to promote poverty reducing solutions to environmental problems. With that in mind, we decided that our mission for the Waste For Life project in Buenos Aires  would be to brainstorm product ideas.

Our mission and the  following criteria are a work in progress so please let us know if we are on the right track for what you would like from us.

The criteria we put together for these product ideas consists of their:

• Usefulness: Can it be used frequently? Is it practical? Is there a need for it?
• Success: Do customers like it? Does it sell easily? Will it be profitable? Is it technically feasible? Is it Safe?
• Marketability: Who is your market? Cost? Are there potential untapped markets we could help reach?
• Relevance: Who are we selling to???
• Appropriateness: Value judgment (who decides)? Culturally congruent? Is there competition with other businesses? Dealings with market realities? Protection for locally manufactured products?
• Uniqueness: Different from existing products? RISD? Innovative? Whats available in Buenos Aires?

For all of the criteria our biggest question is whom are we making the products for and selling to (i.e. the carteneros, their families, tourists etc.)?

For the near future we plan to begin brainstorming ideas and discuss “What are the limits of a product?”

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